I deal with the "stealership" label every day. Most (not all) dealerships have the "hit the home run on every sale" attitude. The problem with that is it makes the rest of us that attempt to make a sale with a fair profit look like criminals. I can't tell you how many times I have seen where my parts prices were quite a bit lower than the aftermarket. I have visited a few chain independent shops that double cost on parts and then tell the customer that dealers will rip them off. They will do a job at a lower hourly rate and then pencil whip the customer on time. An they cal us "stealer."