Is it really so bad? This gives Ford a chance to let everyone else (Volvo, MBE, Cummins, International, ETC) to sort out the SCR VS EGR debate and hopefully make the clean diesel work reasonably well before going to market. Can you imagine someone who buys a F150 diesel as a grocery getter to save money on fuel only to find out that since it never works hard it is constantly in regen and burning more fuel than the old 460 he just traded in. Not too happy, and as the technician working on the truck, it is your fault that you can't fix it. Be patient and let someone else do the dirty work.