You guys are going to love this reply.
I am senior master certified in both gas and diesel, hybrid and alternative fuel also. None of these certifications mean anything to me and I could care less if I had them or not. Actions speak louder than printed paper and my income reflects what I can do and not what I have on the wall in the service lane. I am inherently lazy and I would have never got any of the certifications except for the fact that Ford started demanding it. This is why I have A1-A9, T2 T6 L1 and L2 also. I did however decide to push for senior master when I found out that the cruise was going away. I was going to end up with all the certs to stay in the game so might as well get something out of it.
I cant speak for Canadia but in the States top pay is reflected by the shops labor rate and what the area can support. In 2004 I was offered $30 by a dealer in the Florida Keys with $2500 for moving expenses. In 2003 I was at $20 when I moved to Vermont. The area couldn't support anymore at the time, meanwhile the dealer I left was moving guys up to $26.
I currently work in the poorest part of North Carolina, I mean shit is bad here. And I will tell you that I am working for less money than I have ever worked for in my entire life. I have squeezed them for every thing I can and it's still peanuts compared to what I made in the sticks in Vermont. I bought a house so I can't just pack up and I am toughing out at the moment.
Take a look at your labor rate, if it is over $100 bucks and work is stacked up like cord wood, then you can command a pretty healthy raise if you are working for less than what you think you should.